Future of Content
Research & Strategy / 2023
Summary
Challenge
Our entertainment client wanted to understand the critical trends and shifts shaping the future of content discovery to inform their overall strategic planning and product- and feature-level decisions for a new Web 3 app.
Outcomes
A detailed foresight report, AI-powered signals repository, and internal and external workshops to turn findings into concrete product decisions and concept ideas for future use.
Role
Strategy Director, Researcher, and Designer with one UX Researcher and Chief Strategy Officer
Outcome
A foresight report outlining a landscape and historical overview; five key areas to consider with supporting evidence; recommendations across strategy, content, and features.
We also outlined thought-starter recommendations and developed future concepts to bring the recommendations and ideas to life.
